12/27/2023 0 Comments Minbox 2017It seems like no brand bypassed on creating a gift guide this season. Gifting Well: Not Your Ordinary Gift Guides It gives readers a sense that the selections are objectively desirable (by popular opinion vs. But letting customers determine what’s on your list is a smart way to go. Plenty of brands create gift guides for the holiday season (as we’ll see below). In another email, REI used Pinterest to share its most-pinned products with readers. Knowing your email campaign’s goal is a must. Because emails are often read on mobile devices, linking to an app like Instagram can create a natural customer pathway, if a social media account is where you want the reader to go. RTR lays out the contest rules in a numbered, easy-to-follow format, and it closes with a CTA (Nominate Now) that’s linked to the associated Instagram post. Here’s a recent email from Rent the Runway, for instance, where the brand promoted their Instagram giveaway via email. This holiday season, we caught a few companies breaking down the boundaries between social media and email in creative ways. How can social media and email best interact with and complement each other? It’s a big question, and brands continue to explore the answers. Getting Social: Email + Instagram = A Perfect Pair Done thoughtfully, a single (animated) image with straightforward text is all it takes to create a little intrigue! And the simple approach ensures your template will be adaptable for each day of your campaign. Similarly, Lucky Brand launched “Lucky 7: A Week Full of Deals to Bring the Holiday Cheer.” This was their campaign kick-off email:Įmails like this are most successful when the written and visual messaging is simple. Here’s an example from Everlane, who launched a “Five Days of Gifting” campaign, rolling out one item each day tied to free express shipping. You can build one holiday email template and then simply update it for each day. Here are examples of days-of-gifting campaigns in our inbox:ĭesign-wise, there’s a lot of fun to have with these day-by-day reveal campaigns. This helps build excitement, create organization, and establish transparency and expectations. By doing this, brands let readers know what to expect-and to know when deals will end. How do you give them a reason to act now? Some brands have coordinated their holiday email campaigns by numbering promotions and letting readers know there will be 3, 5, or 12 days of deals. With promotions changing from hour to hour, day to day, and week to week, it becomes harder and harder to grab readers’ attention. Playing the Long Game: 12 Days of Gifting There are definitely ideas here you can keep in your back pocket for 2018! #1. We’ve been assessing brands’ strategies over the past few weeks, and we’ve rounded up the top holiday email design trends and campaigns that caught our eye. There’s enough inspiration here to last all year. This season’s holiday emails do not disappoint. This time of year, it feels like Christmas morning in our inbox every day! The promotions, special deals, once-a-year offers, and creative, clever emails are rolling in. Need to design a last-minute holiday email campaign?.
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